Marketing

The Marketing concentration prepares students to analyze and solve problems related to the promotion of brands, products, or services in order to attract and retain customers. Emphasis is on both behavioral and quantitative aspects of marketing. Courses emphasize how technology, innovations, and social media are reshaping the way in which global firms make data informed marketing decisions, including new product development, servicing old markets and creating new markets, developing relationships and strategic alliances with customers and business partners, and how to effectively communicate the value of their products and services to customers.

Requirements to Declare Concentration

MKTG 311 is a prerequisite for all MKTG courses. As of Fall 2024, receiving a B- or better in MKTG 311 is a prerequisite for declaring the concentration.  

Concentration Requirements

As of Fall 2024, in addition to the standard curriculum for the BSBA degree, students wishing to fulfill a concentration in Marketing are required to complete a total of five courses (specified below). At graduation you must have a combined GPA of 2.7 or higher in your Marketing concentration courses to be awarded the Marketing concentration. Only courses taken at 黑料视频 or as part of a study abroad program will count towards a concentration GPA.

Coursework

The schedule of course offerings is available in the official 黑料视频 Schedule of Classes on

Descriptions of courses are listed in the and course descriptions for the upcoming semester are available on

Contact Undergraduate Academic Advising for the most updated list of core courses and electives, as well as required pre-requisites.

Required Courses (5 total/4 if enrolled in SOM prior to Fall 2024)

Select one of the following:

Electives Group 1

Select two of the following:

Students also have the option to take MKTG 480: Special Topics in Marketing courses

Electives Group 2

Select two of the following (select only one if enrolled in SOM prior to Fall 2024):

Students also have the option to take MKTG 480: Special Topics in Marketing courses